Why Every Board of Directors Should Start with Why

As a board of directors, you have a crucial role in driving success and inspiring your team to take action. But have you ever felt like something was missing? Were you missing a key ingredient that could help take your board’s approach to the next level? I have some good news: the missing piece might be found in Simon Sinek’s book, “Start with Why: How Great Leaders Inspire Everyone to Take Action.”

Sinek’s book centers on the concept that great leaders start with why they do what they do rather than simply focusing on what they do or how they do it. It begins with why leaders can create a sense of purpose and inspire others to do so, and join them in achieving their goals. This principle can be potent for board directors, who often need to motivate and align their teams around a shared purpose.

So, how can boards of directors apply the “Start with Why” principles to their work? Here are a few ideas:

Craft a Compelling Mission Statement – Your board’s mission statement should clearly articulate your organization’s purpose and why it exists. It should be concise, memorable, and focused on the impact you want to have on the world.

Communicate Your Purpose to Your Team – Your team needs to understand why their work is important and how it contributes to the organization’s purpose. By clearly communicating your purpose and vision, you can create a shared sense of meaning and inspire your team to go above and beyond in their work.

Make Purpose-Driven Decisions – Ask yourself how they align with your organization’s purpose and values. By keeping your purpose at the forefront of your decision-making, you can ensure that you stay true to your mission and drive long-term success.

Foster a Culture of Purpose – Creating a purpose-driven culture requires more than a mission statement. You must actively cultivate an environment where your team feels inspired, engaged, and aligned with your purpose. This could involve recognizing and rewarding purpose-driven behaviors, celebrating your team’s successes, and ensuring that your values are embedded in your organizational practices and policies.

Revolutionize how your board of directors operates with Board Director!

To inspire your team to take action and achieve long-term success, check out Simon Sinek’s “Start with Why.” Board Director is a board portal that leverages the concepts from this game-changing book to support your board of directors in driving success and fostering innovation. Let’s look at how Board Director can transform your board of directors’ approach and unlock a whole new level of growth!

Firstly, Board Director can assist your board of directors in developing and communicate your mission and vision statements, which are critical components of the “why” behind your actions. By facilitating discussion and refinement of these statements, Board Director helps align your team on a shared purpose and motivates them towards a common goal.
Next, Board Director can help establish a culture based on your organization’s values, as outlined in “Start with Why”. By providing a platform for communication and reinforcement of these values, Board Director assists in embedding them in your company’s culture, resulting in greater employee loyalty and retention.

Directors can help your board make decisions based on your purpose and values, as suggested in “Start with Why”. Board Director’s collaboration features to ensure that decisions are made with your company’s long-term goals in mind rather than being influenced by short-term gains or external pressures.

Lastly, Board Director can help cultivate an innovative environment by encouraging the exploration of new ideas and solutions that align with your company’s purpose and values. Board Director’s collaborative platform facilitates brainstorming and collaboration, enabling board directors to inspire their team to think creatively and develop innovative solutions to complex challenges.

In conclusion, Board Director leverages the principles of “Start with Why” to help boards of directors establish a more engaged and committed team and achieve their long-term goals. You can create a more motivated, engaged, and innovative workforce by focusing on your purpose and values, building a culture around them, and communicating the “why” to everyone. So, start with your “why” today with Board Director!